NFWF-led $42M grassland initiative boosts wildlife, regenerative agriculture, and ranching across 26 states

The National Fish and Wildlife Foundation (NFWF) has launched the Grassland Resilience and Conservation Initiative, awarding $32.8 million in initial grants—leveraging nearly $9.1 million in matching funds—for a total impact of $42 million. Supported by McDonald’s USA, USDA NRCS, and key beef and beverage suppliers, the seven-year initiative aims to invest over $200 million to benefit U.S. grasslands, wildlife, and cattle ranchers. Six grantees, including American Bird Conservancy, American Farmland Trust, Mule Deer Foundation, National Audubon Society, Sand County Foundation, and University of Missouri, will collaborate with 750 ranches across 26 states to implement regenerative grazing, habitat restoration, and water conservation practices.